I Love Leasing Blog


"Why Aren't CMOs Making Greater Use of Marketing Analytics?" from Marketing Charts

No wonder that marketing leaders identify analytics as one of the top skills for which they’re looking to hire.

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Tags: ILoveLeasing Analytics, Better conversion data, Advertising analytics, How to leverage your ad budget, Beyond analytics to business intelligence

"The Evolution and Future of Apartment Marketing" by Alec Berkman, Bisnow National

Apartment marketing strategy has evolved at an astounding rate, to the point where today’s tactics would be inconceivable to a broker magically transported from a pre-internet era.

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Tags: Apartment Advertising, Real Estate Ads, Virtual Brokerage, Apartment Advertising Technology

"Making the Workplace Efficient for Today's Property Management Professional" by Kara Rice on SatisFacts

Recent studies from Gallup Poles reveal a high percent of employee disengagement and how to overcome it.

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Tags: Inspire employees, Create Higher Closing Ratios, Increase Lease Conversions, Increase Lease Renewals, SatisFacts

"Learning from Rejection" by Lori Hammond

Book review on

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Tags: How to lease apartments, overcoming rejection, Conversion Rates, The Best Closing Advice

I Love Leasing® div Spherexx.com® Accelerates Lease Closings with Mobile App, Announces Product Releases for 2nd Qtr 2016

New leasing app “Mobile Companion” for Apple® and Android® mobile phones

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Tags: Mobile Leasing Application, Lease Apartments on Tour, I Love Leasing Mobile Companion

"Teeing up qualified prospects" by Lisa Benson Multihousing Pro Magazine

How apartment industry leaders are utilizing sophisticated lead management software.

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Tags: Leasing Strategy, The Best Way to Track Advertising Costs, The Best Way to Schedule Follow-up Leasing, Leasing Skills

"How Much Does it Cost to Hire Movers?" by Courtney Craig - Apartment Guide

Be prepared to share information with a resident who is considering making a change.

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Tags: How to get a lease renewal, Retain Occupancy, Apartment Living

"How overselling can kill your sales" by Maura Schreier-Fleming

How sales pros refine the selling (leasing) process.

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Tags: Apartment Leasing, How to Close A Lease, How to Structure a Lease, Successful Leasing Techniques

"7 tools every salesperson needs for success" by Terry Brock, Houston Business Journal

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Tags: The best apartment CRM, Apartment Management, How to get the most from your online leads., Leasing online made easy.

"3 Areas Requiring Analytics in Multifamily" by Donald Davidoff

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Tags: Marketing Apartments, Pricing Apartments, Investing in Apartment Advertising, How to Track Leads
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