I Love Leasing Blog


Understanding the Psychology of Leasing

We have all heard about the psychology of selling, but we seldom have it explained to the point of relevance in leasing. Prospect theory, as discussed in “Introducing Psychology,” is a helpful vehicle to understanding the psychology of leasing.

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Tags: Multifamily, Leasing, Sales

Effective Methods For Overcoming Price Objections

Most apartment shoppers believe that if you don’t ask for a discount, you won’t get it. The sales savvy leasing representative must be prepared for the predicable question of specials and reduced rents, realizing those questions are actually buying signs

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Tags: Multifamily, Price Objections, Leasing

Are You Driving With Your Eyes Shut? Marketing Without Accurate & Timely Data

Data is the driving force behind maximum profitability, competitiveness, and strategy for apartment properties. Marketing without accurate and timely data is like driving with your eyes shut.

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Tags: Lead Segmentation, Lead Attribution, Marketing

"Mistakes That Can Kill Your Brand" from the National Apartment Association (NAA)

To build a better brand - look to your employees and reviews.

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Tags: Target Demographics, Branding, social media

ILoveLeasing.com Celebrates 11th Anniversary

Award-winning Apartment Customer Relationship Management (CRM) and Advertising Analytics going strong.

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Tags: Apartment CRM, ILoveLeasing.com, Lease Conversion Software, Ad Budget Analysis, Text Prospects, Broadcast Text

"The Importance of Putting Your Customers Second" by Jen Piccotti in Multifamily Insiders

ILoveLeasing Research Supports this Article's Findings on the Relationship Between Employee and Customer Turnover

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Tags: Apartment Resident Retention, Reduce Turnover in Apartments, Reduce Employment Turnover, Improve Customer Service

"I Love Leasing Makes You A Leasing Rockstar" by Ashley Rahe at RentManager

Discover how ILoveLeasing.com will attract, react, collect and direct lead enagement

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Tags: Apartment CRM, ILoveLeasing.com, Best of Breed Apartment CRM, Lead Conversion Software

"Let's Get Personal" by EPMSOnline

If you want to be truly memorable, you need to determine what makes you unique. This is what will make your brand and community stand out to your perfect prospects.

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Tags: Everyday Branding, How to brand your apartment community, How to brand your product, What is branding?

"Measurable Results Are A Must For Marketing And Advertising Investments" by Becca Wilson, CEO

Demand for greater accountability for marketing and advertising investments has been growing recently, especially from those at the top of the industry

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Tags: Customer Relationship Management, CRM, Apartment CRM, Better Analytics, Advertising Analysis
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