We have all heard about the psychology of selling, but we seldom have it explained to the point of relevance in leasing. Prospect theory, as discussed in “Introducing Psychology,” is a helpful vehicle to understanding the psychology of leasing.

Most apartment shoppers believe that if you don’t ask for a discount, you won’t get it. The sales savvy leasing representative must be prepared for the predicable question of specials and reduced rents, realizing those questions are actually buying signs

Data is the driving force behind maximum profitability, competitiveness, and strategy for apartment properties. Marketing without accurate and timely data is like driving with your eyes shut.

To build a better brand - look to your employees and reviews.

Award-winning Apartment Customer Relationship Management (CRM) and Advertising Analytics going strong.

ILoveLeasing Research Supports this Article's Findings on the Relationship Between Employee and Customer Turnover

Discover how ILoveLeasing.com will attract, react, collect and direct lead enagement

If you want to be truly memorable, you need to determine what makes you unique. This is what will make your brand and community stand out to your perfect prospects.

Demand for greater accountability for marketing and advertising investments has been growing recently, especially from those at the top of the industry